If you are unaware of Mobilegeddon read this article first.
Google announced in February 2015 that a new algorithm focusing on mobile-friendly search would be released in April. Before you panic, checkout the Google mobile-friendly test for your website.
So, the next question is what percentage of people rely on mobile searching? According to Business Insider, 60% of global mobile users rely on their mobiles as the sole means for Internet access.
Here are some interesting facts regarding the need for a mobile-friendly website.
- Local mobile searches (85.9 billion in 2013) are projected to exceed desktop searches (84 billion) for the first time in 2015 (eMarketer)
- Thanksgiving 2014, mobile traffic exceeded PC Internet traffic for the first time: 52.1 percent to 47.9 percent. On Cyber Monday it accounted for 41.2 percent of all traffic, up more than 30 percent over last year (2013, IBM)
- Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices (The Social Media Hat)
The good news is you can probably make minor tweaks to your website to thwart off the effects of Mobilegeddon. Google provides a free mobile-friendly assessment which is located above. Many content management systems like WordPress provide mobile-friendly templates as part of certain themes. In addition, you can use Google Webmaster Tools to assist with making your website mobile-friendly.
If you need further assistance making your website mobile-friendly, contact us at firstname.lastname@example.org. We look forward to hearing from you.