Tech Term: Banner Ad

Whether you like it or not, much of the Web is run by advertising. Just like television or radio, websites can offer free content by generating revenue from advertising. While you may get tired of Web ads from time to time, most people would agree that seeing a few advertisements here and there is better than paying a usage fee for each website.

Perhaps the most prolific form of Web advertising is the banner ad. It is a long, rectangular image that can be placed just about anywhere on a Web page. Most banner ads are 468 pixels wide by 60 pixels high (468×60). They may contain text, images, or sometimes those annoying animations that make it hard to focus on the page’s content. Regardless of the type of banner ad, when a user clicks the advertisement, he or she is redirected to the advertiser’s website.

Source: http://techterms.com/definition/bannerad

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