Month: October 2016

Tech Terms: Conversion

Turning a potential customer into an actual customer

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Tech Terms: Content Marketing

Using online content, like e-books, videos, blog posts, etc, to get more users or customers

Tech Terms: Marketing Automation

Using software or online services to automates and measure marketing efforts with things like marketing emails, customer relationship management, social media, reporting, and analyticsExample: HubSpot, MailChimp, Act-On