Tech Terms: small business CRM – customer relationship management

In CRM (customer relationship management) terminology, the phrase small business CRM is used to describe a lightweight CRM application that is designed to meet the needs of a small business.

Customer relationship management solutions provide you with the customer business data to help you provide services or products that your customers want, provide better customer service, cross-sell and up sell more effectively, close deals, retain current customers and understand who the customer is.

While the phrase customer relationship management is most commonly used to describe a business-customer relationship, CRM systems are used in the same way to manage business contacts, clients, contract wins and sales leads.

The Difference Between Enterprise and Small Business CRM

Typically, CRM applications and software are considered enterprise applications — that is an application designed for larger enterprises that would require a dedicated team to develop custom CRM modules, another team to analyze the resulting data and reports, plus an IT staff to handle costly upgrades and deployment.

Small business CRM applications differ from enterprise CRM in a number of ways including the amount of data handled by the system, IT requirements, pricing, and the tools and features of the CRM application itself.

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