In electronic commerce (ecommerce) terminology, assortment intelligence refers to a set of tools and software used to help online retailers track a competitor’s inventory and product supply. The software, in real-time, uses artificial intelligence, data-mining, and image-recognition algorithms allowing retailers to view, compare and analyze the differences between inventory.
Assortment intelligence reporting tools can then help a retailer determine what products competitors have — and do well on — and decide if they should add these products to an existing catalog.
Compare with Assortment Optimization
Assortment intelligence may also be referred to as assortment optimization; however, the focus of optimization is to ensure a retailer finds the optimal set of products to be carried and the correct levels of inventory for each product.