Tech Terms: cloud CRM – Customer Relationship Management cloud

Cloud CRM (or CRM cloud) means any customer relationship management (CRM) technology where the CRM software, CRM tools and the organization’s customer data resides in the cloud and is delivered to end-users via the Internet (see “cloud computing”).

Cloud CRM typically offers access to the application via Web-based tools (or Web browser) logins where the CRM system administrator has previously defined access levels across the organization. Employees can log in to the CRM system, simultaneously, from any Internet-enabled computer or device. Often, cloud CRM provide users with mobile apps to make it easier to use the CRM on smartphones and tablets.

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